By combining paid media, SEO, AISEO and email marketing into a single growth strategy, we helped build a more efficient and profitable growth engine.
Happy Heroes had been managing its own advertising campaigns but struggled to achieve a consistent return on ad spend.
While there was clear potential for growth, the business needed a more structured approach that extended beyond paid advertising alone.
Rather than focusing on a single channel, we implemented a holistic growth strategy.
We restructured and optimised Meta and Google advertising campaigns, developed an SEO and AISEO strategy to increase organic visibility, and launched email marketing campaigns designed to improve retention and customer lifetime value.
By aligning acquisition, retention, organic growth and conversion under one strategy, we created a stronger foundation for sustainable growth.
1.2x ROAS → 5.4x ROAS in 3 Months
+210% Customer Lifetime Value
The result was a more efficient growth engine that not only improved advertising performance but also increased the long-term value of every customer acquired.
